fleeky Launches in the UK: Redefining At-Home Beauty, One Brow at a Time

The viral German beauty-tech brand brings its cult-favourite DIY Brow & Lash Lift Kits to the UK market.

London / Hamburg, August 2025 – After taking continental Europe and the US by storm, fleeky is now officially entering the UK beauty scene. Known for its sleek design, salon-grade formulas, and empowering approach to self-care, fleeky is set to change how British beauty lovers approach brows and lashes — all from the comfort of home.

 

A Social Media-Driven Success Story

With a rapidly growing fanbase on TikTok and Instagram, fleeky is riding the new wave of beauty culture — one that celebrates independence, smart routines, and joy-driven self-care.

Gen Z and Millennials aren’t just looking for products — they’re looking for experiences. That’s why fleeky’s DIY Brow and Lash Lifting Kits have struck a chord: they turn everyday beauty into a moment of empowerment, experimentation, and shared ritual. Whether it’s getting ready for a night out or staying in for a self-care night with friends, fleeky fits seamlessly into the modern beauty lifestyle.

Designed to be intuitive, salon-grade, and beautifully packaged, fleeky products reflect what today’s consumers expect: results without the rigid rules, multi-functional formats (think: 2-in-1 blushes and tints), and brands that feel as fresh as their routines.

As Seen At the RTL Reality Awards, Lascana Summers Camp, Fashion Week & More

fleeky isn’t just a viral hit online. The brand has been tapped to glam up major real-life events, including a high-visibility partnership with RTL at the Reality Awards, Red-Carpet presence at the 16 Awards in Hamburg, and activations during Berlin Fashion Week. At some events, over 50% of attendees were styled using fleeky’s products.

Why the UK Is Next

“British consumers are savvy, expressive, and love beauty with purpose,” says Keanu Atas, Brand Manager at fleeky. “We’ve seen so much organic interest from the UK market — now it’s time to meet that energy with the full fleeky experience.”

Where to Shop

fleeky’s Brow & Lash Lift Kits will be available in the UK beginning August 2025 via our own Shop, Amazon.co.uk and selected retailers, with pop-ups and influencer collaborations to follow.

About fleeky

Founded in Germany, fleeky is a beauty-tech brand known for its salon-quality, self-applied brow and lash treatments. The brand champions confidence, empowerment, and everyday luxury — with products designed to bring pro-level beauty into your bathroom mirror.

For Press & Samples:

press@fleeky.de

www.fleeky.de

Instagram: @fleeky.official

TikTok: @fleeky