Beauty treatments for @home
At fleeky, we believe beauty should be accessible to everyone, everywhere, at any time. Life is complicated enough; our beauty routine should be simple, fun, and affordable.
Our mission is to support you with high-quality, easy-to-use at-home beauty treatments that highlight your natural beauty—no matter what your definition of beauty is.
Our philosophy
Empowering every human being to be their authentic selves, whether you're a natural beauty or a glam goddess.
fleeky gives you the tools to express yourself freely and live your unique style. From DIY applications to carefully selected beauty products, we celebrate diversity and individuality. Discover your full potential with fleeky – shine like never before!
Today
fleeky is the go-to brand for DIY and decorative beauty products
Our high-quality @home kits bring salon-worthy beauty treatments straight to your home. With our growing collection of premium decorative cosmetics, fleeky empowers you to create your daily beauty rituals with confidence and style.
2023
Marketplaces
fleeky is available both in our online shop and in the leading beauty online shops of the German market. At the moment, we are working to strengthen our presence in Europe and look forward to establishing fleeky in the UK and the USA in the future.
2022
New markets
Founded in Germany, fleeky has quickly become a popular brand in the DACH region.
With a strong presence in the Netherlands and the Nordic countries, our brand is on its way to bringing fleeky to every corner of Europe.
2020
Vision & Founding
fleeky was created during the pandemic, when all beauty salons had to close, but everyone was longing for their beauty treatments. That’s how the idea was born: we used our many years of experience in the beauty market, with a beauty lounge chain and a B2B brand for cosmeticians and studios, and created the B2C brand for easy DIY @home treatments.
2011
Our first steps toward beauty excellence
With our B2B brand Augenmanufaktur, we began developing our own products and formulations. The expertise we gained along the way, combined with everything that came before, laid the foundation for everything we have built with fleeky.
2006
The beginning of our journey
It all started with the opening of the Adam&Eve beauty salons in Hamburg, specializing in lash and brow lamination. Over time, they became a staple in the city, now with 8 locations.
"With my years of experience in the professional beauty industry, I wanted to develop products that are easy and safe to use and can be used without prior knowledge. That's how fleeky was created, to help you express your natural beauty even more."
Filiz Christoph-Atas, founder fleeky
Our community
Our biggest inspiration – confident, unique people who care about a simple beauty routine and want to express their natural beauty, day after day.
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Our team
With our constantly growing team, we work in the south of Hamburg on the further development of fleeky – always focusing on how we can best meet the needs of our community and make beauty treatments even easier and better.
Work with us
Why it's so great to work at fleeky
We believe that everyone should feel good about what they do. We accept people as they are and want to support them in expressing themselves freely. It's important to consider individual needs and create space for creativity. Because fun and passion at work are the key to great results.